Code Of Ethics

Looking at the code of ethics,  and the statements of professional values you get a sense of understanding.

• Advocacy- you serve as a voice with ideas, facts and viewpoints
• Honesty- People look for the highest standards of accuracy and truth with communicating with the public.
• Expertise- Responsibly use specialized knowledge and expertise.
• Independence- You are accountable for your actions.
• Loyalty- Be faithful to the ones you represent while still completing your obligations for public interest. 
• Fairness- Respect all opinions and support the right of free expression.

With looking at a situation that may have had an issue with one of these ethical concept is the Joe Paterno and Jerry Sandusky sex abuse accusations at Penn State University. Sandusky was accused of sexual charges to minors over his years coaching at Penn State.  Many faculty and coaches admit to seeing Sandusky sexually assaulting kids before. With Joe Paterno being the head coach and being aware of this why wouldn't he speak up? In a interview he was asked and said "I didn't know exactly how to handle it and I was afraid to do something that might jeopardize what the university procedure was. So I backed away and turned it over to some other people, people I thought would have a little more expertise than I did. It didn't work out that way." With all of this falling out to the public, with reading articles where does the public relation aspect step up? I dont believe that they were being honest with people when all of this was happening. For people to be able to find out the truth was too much for them to lose. They knew that with doing that it would hurt their reputation even more than what already has happened. 

Prexample Assignment

Building Transformed into Prison Cells in Orange Is the New Black PR Stunt

• What happened in this case is that the people of Orange is the New Black and the people of Netflix did a good job of luring people into watching the show. With the show being extremely successful in the first two series, they took a break with releasing the third series. While people were waiting, they promoted the third series in Paris that grabbed the attention of many. It was even said that they branded the buses in Paris and the buildings with OITNB and Netflix

Analysis:

• My thought on this approach is that it was very smart. I believe what they did was strategic in the way that they gave people time to talk about the series and want more. With doing that you keep people on the edge but you don't want to wait too long to the point where they lose interest. With them doing the promotion of series 3 it just made people even more pumped. So in all i thought that what was clever in a promotional point of view.

Public Relations

In this class we will be posting to our blogs about current events that are taking place around the world. We will be taking information from other sources while giving credit to them but adding our own spin to it. We will also be able to analyze information and interpret it to others in a way that makes sense. Ultimately in the end i want to become a better researcher and be able to critically analyze political articles to a level of my understanding.

What is Newsjacking?

News Jacking is the art of how to inject your ideas into a breaking news story and generate tons of attention for your business. In other words, you will take someones information, but still give them credit. After you do that you will add your own style to the information you just gathered to now make it your own.

Is Caitlyn Jenner the wrong honoree for ESPYs' courage award?

While this may be old to many. there is still controversy when it comes to this question. Do you believe Caitlyn Jenner should have won the ESPY's courage award? As said by an ESPN spokesperson, "The Arthur Ashe Courage Award is meant to honor individuals whose contributions transcend sports through courageous action." Many know that Bruce Jenner, now Caitlyn Jenner made the transformation from a male to a female and the world went crazy. Soon she was named the winner of this award over many others. One possible candidate for the Ashe honor who was passed over in favor of Jenner was Lauren Hill. The 19-year-old freshman from Mount St. Joseph University in Cincinnati battled an inoperable brain tumor to achieve her dream of playing college basketball, while also helping to raise money for cancer research. She died in April. Another often cited is Noah Galloway, an Iraqi war veteran who lost two limbs but has continued to enter competitions, including an inspiring run on ABC's "Dancing With the Stars." My opinion on this is that those two other nominee's are far more courageous than what the winner went through.